Mechanical Planet Shines at bauma CHINA 2024 in Shanghai, Leading New Trends in Construction Machinery Equipment Leasing
The four-day bauma CHINA 2024, held at the Shanghai New International Expo Centre, concluded successfully. For the first time, Mechanical Planet, a smart leasing and operation management platform for construction machinery, made a grand debut as an exhibitor. They showcased their digital platform, new energy heavy trucks, and other matrix business products, technologies, and services. They also attended the exhibition with their international partner, MechLink, a leading global B2B platform for construction machinery equipment trading and services.
During the exhibition, Mechanical Planet organized a variety of offline interactive activities. Their booth received nearly 10,000 visitors from home and abroad, attracting inquiries from over 1,500 merchants. Additionally, Mechanical Planet launched the “National City Opening Plan” for construction machinery equipment leasing business, holding four live broadcasts on Douyin over two days. Professional hosts took viewers on a virtual tour of the bauma exhibition, showcasing new equipment, cutting-edge technologies, and trends from various brands, attracting over 100,000 online viewers who couldn’t attend in person.
Since its establishment, Mechanical Planet has actively explored innovative engineering services, accelerating the digital transformation of the industry. They are dedicated to becoming a smart leasing and operation management platform for construction machinery, empowering merchants and customers in the industry. They provide leasing services for nearly 40 types of equipment, including aerial work platforms, forklifts, cranes, excavators, and electric heavy trucks, with nationwide coverage and nearby dispatch. They also offer a digital operation management platform for construction machinery equipment and a large number of customers and precise leads, empowering merchants.
With the brand philosophy of “nearby dispatch and diverse categories” and the strong backing of major manufacturers like SANY, Mechanical Planet has served nearly 100 well-known brands, including BYD, Guangzhou Metro, China Power Construction, Geely, and Intime City. “For machinery leasing, choose Mechanical Planet” is becoming the preferred choice for merchants and customers in the construction machinery industry.
After more than three years of deep industry cultivation and rapid development, Mechanical Planet has become a national, comprehensive construction machinery equipment leasing platform. During this bauma exhibition, they officially launched the “National City Opening Plan,” announcing their focus on deepening their presence in 38 first- and second-tier cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Foshan, Suzhou, Dongguan, and Xi’an.
The Shanghai station of Mechanical Planet’s brand event “City Opening Plan” was live-streamed on Douyin by professional hosts. They interacted with viewers, visited major booths like SANY, XCMG, and Caterpillar, and provided a live look at the bauma exhibition, sharing the latest trends in the construction machinery industry, explaining the usage scenarios and performance of the equipment, and sharing exciting moments from the exhibition with a global audience. This was well-received by fans and recognized by many major manufacturers.
Considering that many people couldn’t attend the exhibition in person, Mechanical Planet also set up a fan zone, organizing a series of “Visit the Exhibition on Mechanical Planet Mini Program” activities. Users could access exhibition guides, exhibitor lists, and new product launches through the Mechanical Planet Mini Program and private domain communities, helping users stay updated on the latest trends in construction machinery and get first-hand information on equipment leasing without leaving their homes.
In the past, Mechanical Planet has participated in services such as the construction of exhibition halls for the 20th Shanghai International Automobile Industry Exhibition in 2023, providing professional high-altitude work solutions for the construction of exhibition halls, including the installation and construction of exhibition booths, lighting equipment, and large billboards, with over 250 mobile electric scissor lifts.
However, this is the first time they have deeply participated in an internationally renowned industry exhibition like bauma CHINA as an exhibitor. Sharing the stage with many internationally renowned manufacturers like SANY, XCMG, and Zoomlion, this also demonstrates Mechanical Planet’s comprehensive strength and influence in the construction machinery leasing industry.
After all, bauma CHINA in Shanghai, as the top-scale and second-largest construction machinery industry event in the world, is not only a comprehensive professional exhibition integrating enterprise display, trade procurement, meeting exchanges, and cooperation expansion but also an industry carnival showcasing cutting-edge technologies, innovative products, and insights into industry trends. It is known as an important weather vane for the global construction machinery industry.
It is reported that this exhibition brought together 3,542 exhibitors from 32 countries and regions, a 24% increase from the previous edition. Leading domestic manufacturers such as SANY Group, XCMG Group, Zoomlion, Dingli, and Lovol showcased the extraordinary strength and latest developments of Chinese construction machinery enterprises, with 700 international brands also participating. The exhibition attracted 281,488 professional visitors from 188 countries and regions for procurement negotiations, setting new records in both scale and specifications. Many exhibitors showcased “world’s best” equipment, from hybrid and electric to hydrogen energy, with new products emerging one after another. The exhibits have evolved from single products to full-series, full-lifecycle solutions at this exhibition.
“Chasing the light and encountering brilliance,” Mechanical Planet actively exchanged experiences with industry partners at this exhibition and sincerely thanked every visitor for their support and love. Guided by the mission of “leading the transformation of engineering services and happily building a better world,” Mechanical Planet will continue to adhere to the corporate values of “customer-centric, pursuit of excellence, courage to take responsibility, integrity, and trust,” promoting the internet-based upgrade and digital transformation of the construction machinery leasing industry and driving the healthy and sustainable development of the industry.
